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Bibliography: "Convergence and Globalization in the Japanese Videogame Industry" (2009) by Mia Consalvo


Consalvo, Mia. 2009. "Convergence and Globalization in the Japanese Videogame Industry". Cinema Journal. 48 (3): 135-141.

Consalvo alludes to the convergence of content across media platforms, and the joining together of media producers and consumers in the production and negotiation of that content – through user-generated content, greater feedback mechanisms for consumers, or fan-driven media campaigns. Her discussion on the role of convergence is divided into two sections: (1) convergence as content moving across platforms; and (2) converged culture. She also derives from Mizuko Ito’s work on media mix, “which includes games as one component of a broader media ecology that includes anime, manga, trading card games, toys, and character merchandise”, as one form of creating a larger narrative within the universe of a certain franchise. In addition to a fictional media universe drawing from a theme or character to create a diversity of content across multiple media platforms, convergence might entail that process working across regions and markets as well, carefully adapted not only for a technical platform, but for particular communities or nation states. Consalvo concludes that Japanese game companies have over beyond the creation of basic product lines to more sophisticated and inter-related products, as well as, from the export of crudely localized products to more carefully “culturalized” ones. This essay will be helpful in the discussion of the video game as text within the Japanese Media Mix, and how the games are carefully selected to be produced and represent the aforementioned media mix.

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